{"id":1661,"date":"2015-11-29T22:08:05","date_gmt":"2015-11-29T22:08:05","guid":{"rendered":"http:\/\/www.folkfolkfolk.com\/ag\/?post_type=project&#038;p=1661"},"modified":"2026-07-16T19:26:59","modified_gmt":"2026-07-16T19:26:59","slug":"pelucheria","status":"publish","type":"project","link":"https:\/\/www.folkfolkfolk.com\/ag\/project\/pelucheria\/","title":{"rendered":"Pelucheria"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Pelucheria<\/strong><\/p>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Dise\u00f1o Gr\u00e1fico & Ilustraci\u00f3n<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_3.jpg\" width=\"942\" height=\"644\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_3.jpg 942w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_3-300x205.jpg 300w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_3-560x382.jpg 560w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_3-940x642.jpg 940w\" sizes=\"(max-width: 942px) 100vw, 942px\" class=\"wp-image-906\" \/><\/span><\/div><div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_12.jpg\" width=\"942\" height=\"644\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_12.jpg 942w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_12-300x205.jpg 300w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_12-560x382.jpg 560w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_12-940x642.jpg 940w\" sizes=\"(max-width: 942px) 100vw, 942px\" class=\"wp-image-1166\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2015\/11\/pelucheria_.jpg\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2015\/11\/pelucheria_.jpg 1500w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2015\/11\/pelucheria_-1280x960.jpg 1280w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2015\/11\/pelucheria_-980x735.jpg 980w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2015\/11\/pelucheria_-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1500px, 100vw\" class=\"wp-image-210842\" \/><\/span><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_3 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_7.jpg\" width=\"942\" height=\"644\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_7.jpg 942w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_7-300x205.jpg 300w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_7-560x382.jpg 560w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_7-940x642.jpg 940w\" sizes=\"(max-width: 942px) 100vw, 942px\" class=\"wp-image-900\" \/><\/span><\/div><div class=\"et_pb_image_4 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/papeleria11.jpg\" width=\"2500\" height=\"1589\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/papeleria11.jpg 2500w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/papeleria11-300x190.jpg 300w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/papeleria11-1024x650.jpg 1024w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/papeleria11-560x355.jpg 560w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/papeleria11-220x140.jpg 220w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/papeleria11-940x597.jpg 940w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" class=\"wp-image-1252\" \/><\/span><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_5 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_6.jpg\" width=\"942\" height=\"644\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_6.jpg 942w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_6-300x205.jpg 300w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_6-560x382.jpg 560w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_6-940x642.jpg 940w\" sizes=\"(max-width: 942px) 100vw, 942px\" class=\"wp-image-899\" \/><\/span><\/div><div class=\"et_pb_image_6 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_4.jpg\" width=\"942\" height=\"644\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_4.jpg 942w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_4-300x205.jpg 300w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_4-560x382.jpg 560w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_4-940x642.jpg 940w\" sizes=\"(max-width: 942px) 100vw, 942px\" class=\"wp-image-907\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Proyecto<\/strong><\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Pelucher\u00eda, empresa mexicana dedicada a la importaci\u00f3n y fabricaci\u00f3n de peluches, buscaba renovar su identidad despu\u00e9s de casi una d\u00e9cada con la misma imagen. El reto fue crear una propuesta fresca que transmitiera diversi\u00f3n, cercan\u00eda y profesionalismo.<\/p>\n<p>Adem\u00e1s del redise\u00f1o del logotipo, desarrollamos un sistema visual integral que incluy\u00f3:<\/p>\n<ul>\n<li><strong>Creaci\u00f3n de la mascota \u201cMiko\u201d<\/strong>, hoy parte esencial del logotipo y la imagen principal del negocio.<\/li>\n<li><strong>Papeler\u00eda corporativa<\/strong> para estandarizar su comunicaci\u00f3n.<\/li>\n<li><strong>Usos digitales<\/strong> en p\u00e1gina web y redes sociales.<\/li>\n<li><strong>Cat\u00e1logos de producto<\/strong>, dise\u00f1ados para mostrar su portafolio de manera atractiva y ordenada.<\/li>\n<li>Fotograf\u00eda de productos, resaltando la calidad y variedad de sus peluches.<\/li>\n<li><strong>Packaging completo<\/strong>, con aplicaciones del logotipo en cajas, cintas, bolsas y m\u00e1s.<\/li>\n<li><strong data-start=\"1120\" data-end=\"1164\">Identidad de submarcas y marcas hermanas<\/strong>, creando logotipos e ilustraciones que ampliaron la presencia y alcance de Pelucher\u00eda.<\/li>\n<\/ul>\n<p>El resultado fue una identidad visual coherente y vers\u00e1til, capaz de crecer junto con la marca y conectar con nuevas generaciones de clientes.<\/p>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Servicios<\/strong><\/p>\n<\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Dise\u00f1o Gr\u00e1fico, Ilustraci\u00f3n & Animaci\u00f3n.<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_7 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_8.jpg\" width=\"942\" height=\"644\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_8.jpg 942w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_8-300x205.jpg 300w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_8-560x382.jpg 560w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/pelucheria2_8-940x642.jpg 940w\" sizes=\"(max-width: 942px) 100vw, 942px\" class=\"wp-image-901\" \/><\/span><\/div><div class=\"et_pb_image_8 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/tarjetas2.jpg\" width=\"2500\" height=\"1654\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/tarjetas2.jpg 2500w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/tarjetas2-300x198.jpg 300w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/tarjetas2-1024x677.jpg 1024w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/tarjetas2-560x370.jpg 560w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2013\/06\/tarjetas2-940x621.jpg 940w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" class=\"wp-image-1253\" \/><\/span><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":210792,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[96],"project_tag":[],"class_list":["post-1661","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-creatividad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.1) - 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