{"id":210971,"date":"2026-08-09T22:25:59","date_gmt":"2026-08-09T22:25:59","guid":{"rendered":"https:\/\/www.folkfolkfolk.com\/ag\/?post_type=project&#038;p=210971"},"modified":"2026-08-09T23:07:10","modified_gmt":"2026-08-09T23:07:10","slug":"ternium-10k","status":"publish","type":"project","link":"https:\/\/www.folkfolkfolk.com\/ag\/project\/ternium-10k\/","title":{"rendered":"Ternium 10K"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>10K Ternium\u00a0<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Dise\u00f1o Gr\u00e1fico &amp; Ilustraci\u00f3n.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/mockup_stories-insta-ternium.jpg\" title=\"mockup_stories-insta-ternium\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/mockup_stories-insta-ternium.jpg 1500w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/mockup_stories-insta-ternium-1280x853.jpg 1280w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/mockup_stories-insta-ternium-980x653.jpg 980w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/mockup_stories-insta-ternium-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1500px, 100vw\" class=\"wp-image-210973\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Proyecto<\/strong><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p data-start=\"196\" data-end=\"402\" class=\"PDq2pG_selectionAnchorContainer\">Para la <strong>Carrera Ternium 10K<\/strong> desarrollamos una <strong>campa\u00f1a de comunicaci\u00f3n<\/strong> enfocada en construir expectativa, impulsar la participaci\u00f3n y acompa\u00f1ar a los corredores desde la convocatoria hasta el d\u00eda del evento.<span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"><\/span><\/p>\n<p data-start=\"404\" data-end=\"633\">El proyecto contempl\u00f3 el <strong>desarrollo de una identidad visual<\/strong> aplicada a los diferentes momentos de la campa\u00f1a, creando contenidos para medios digitales y materiales de comunicaci\u00f3n bajo una l\u00ednea gr\u00e1fica reconocible y consistente.<\/p>\n<p data-start=\"635\" data-end=\"1006\">Desarrollamos contenidos de convocatoria y preparaci\u00f3n, piezas para explicar de manera sencilla el proceso de inscripci\u00f3n, recomendaciones e informaci\u00f3n importante para los participantes, as\u00ed como guiones para influencers que ayudaron a ampliar el alcance de la carrera y conectar con diferentes audiencias.<\/p>\n<p data-start=\"1008\" data-end=\"1201\">Cada etapa requiri\u00f3 mensajes distintos, desde generar inter\u00e9s y facilitar el registro hasta preparar a los corredores para el d\u00eda del evento y acompa\u00f1ar la comunicaci\u00f3n alrededor de la carrera.<\/p>\n<p data-start=\"1203\" data-end=\"1397\" data-is-last-node=\"\" data-is-only-node=\"\">M\u00e1s que promocionar un evento deportivo, construimos una campa\u00f1a pensada para <strong data-start=\"1281\" data-end=\"1397\" data-is-last-node=\"\">informar, orientar y conectar con los participantes a lo largo de toda la experiencia de la Carrera Ternium 10K.<\/strong><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Una carrera no comienza en la l\u00ednea de salida.<\/strong><br data-start=\"285\" data-end=\"288\" \/>La comunicaci\u00f3n empez\u00f3 semanas antes, construyendo expectativa, informando y preparando a los participantes.<\/p>\n<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"video-vimeo\">\n  <iframe\n    src=\"https:\/\/player.vimeo.com\/video\/1216260288?badge=0&autopause=0&player_id=0&app_id=58479\"\n    frameborder=\"0\"\n    allow=\"autoplay; fullscreen; picture-in-picture\"\n    allowfullscreen\n    title=\"10K Ternium stories\">\n  <\/iframe>\n<\/div>\n\n<style>\n.video-vimeo {\n  position: relative;\n  width: 100%;\n  aspect-ratio: 16 \/ 9;\n  overflow: hidden;\n  line-height: 0;\n}\n\n.video-vimeo iframe {\n  position: absolute;\n  inset: 0;\n  width: 100%;\n  height: 100%;\n  display: block;\n}\n\n.et_pb_code:has(.video-vimeo) {\n  margin-bottom: 0 !important;\n}\n<\/style><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"video-vimeo-cuadrado\">\n  <iframe\n    src=\"https:\/\/player.vimeo.com\/video\/1216842437?badge=0&autopause=0&player_id=0&app_id=58479\"\n    frameborder=\"0\"\n    allow=\"autoplay; fullscreen; picture-in-picture\"\n    allowfullscreen\n    title=\"Inscr\u00edbete a la Carrera Ternium 10K\">\n  <\/iframe>\n<\/div>\n\n<style>\n.video-vimeo-cuadrado {\n  position: relative;\n  width: 100%;\n  aspect-ratio: 1 \/ 1;\n  overflow: hidden;\n  line-height: 0;\n}\n\n.video-vimeo-cuadrado iframe {\n  position: absolute;\n  inset: 0;\n  width: 100%;\n  height: 100%;\n  display: block;\n}\n\n.et_pb_code:has(.video-vimeo-cuadrado) {\n  margin-bottom: 0 !important;\n}\n<\/style><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: left;\"><strong data-start=\"451\" data-end=\"500\">Informar tambi\u00e9n era parte de la experiencia.<\/strong><br data-start=\"500\" data-end=\"503\" \/>Desarrollamos contenidos pr\u00e1cticos para que los corredores supieran qu\u00e9 hacer, d\u00f3nde acudir y c\u00f3mo prepararse para el d\u00eda de la carrera.<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_2 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"video-vimeo\">\n  <iframe\n    src=\"https:\/\/player.vimeo.com\/video\/1216844218?badge=0&autopause=0&player_id=0&app_id=58479\"\n    frameborder=\"0\"\n    allow=\"autoplay; fullscreen; picture-in-picture\"\n    allowfullscreen\n    title=\"C\u00f3mo inscribirte\">\n  <\/iframe>\n<\/div>\n\n<style>\n.video-vimeo {\n  position: relative;\n  width: 100%;\n  aspect-ratio: 16 \/ 9;\n  overflow: hidden;\n  line-height: 0;\n}\n\n.video-vimeo iframe {\n  position: absolute;\n  inset: 0;\n  width: 100%;\n  height: 100%;\n  display: block;\n}\n\n.et_pb_code:has(.video-vimeo) {\n  margin-bottom: 0 !important;\n}\n<\/style><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_5 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_3 et_pb_code et_pb_module\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_block_row\">\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Servicios<\/strong><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Cemex, \u00bfAdivina Qui\u00e9n?<br \/>Ilustraci\u00f3n &amp; Dise\u00f1o Gr\u00e1fico<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><strong>Te podr\u00eda interesar:<\/strong><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_filterable_portfolio_0 et_pb_filterable_portfolio et_pb_bg_layout_light et_pb_portfolio et_pb_module\" data-posts-number=\"2\"><div class=\"et_pb_portfolio_filters clearfix\"><ul class=\"clearfix\"><li class=\"et_pb_portfolio_filter et_pb_portfolio_filter_all\"><a href=\"#\" class=\"active\" data-category-slug=\"all\">Todos<\/a><\/li><li class=\"et_pb_portfolio_filter\"><a href=\"#\" data-category-slug=\"diseno\">Dise\u00f1o<\/a><\/li><\/ul><\/div><div class=\"et_pb_portfolio_items_wrapper no_pagination clearfix\"><div class=\"et_pb_portfolio_items et_pb_posts et_grid_module\"><div class=\"et_pb_filterable_portfolio_item_0_0 post-210971 project type-project status-publish has-post-thumbnail hentry project_category-branding project_category-comunicacion-corporativa project_category-diseno et_pb_portfolio_item project_category_branding project_category_comunicacion-corporativa project_category_diseno\" id=\"210971\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/ternium-10k\/\" title=\"Ternium 10K\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/mockup_stories-insta-ternium-400x284.jpg\" alt=\"Ternium 10K\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_1 post-210825 project type-project status-publish has-post-thumbnail hentry project_category-diseno project_category-ilustracion et_pb_portfolio_item project_category_diseno project_category_ilustracion\" id=\"210825\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/cemex-adivina-quien\/\" title=\"Cemex: \u00bfAdivina Qui\u00e9n?\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2024\/04\/cemex_adivinaquien_portada-400x284.jpg\" alt=\"Cemex: \u00bfAdivina Qui\u00e9n?\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_2 post-5446 project type-project status-publish has-post-thumbnail hentry project_category-diseno project_category-ilustracion et_pb_portfolio_item project_category_diseno project_category_ilustracion\" id=\"5446\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/libro_lucia\/\" title=\"El \u00faltimo oto\u00f1o de Luc\u00eda\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2023\/04\/portada_lucia1-400x284.jpg\" alt=\"El \u00faltimo oto\u00f1o de Luc\u00eda\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_3 post-5160 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"5160\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/xis_marcasrepresentadas\/\" title=\"Laboratorio 3D, XIS\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2021\/06\/portadalaboratorio_xis-400x284.jpg\" alt=\"Laboratorio 3D, XIS\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_4 post-5135 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"5135\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/mh_consultores\/\" title=\"MH Consultores\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2021\/06\/mh_consultores_portada-400x284.jpg\" alt=\"MH Consultores\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_5 post-4217 project type-project status-publish has-post-thumbnail hentry project_category-comunicacion-corporativa project_category-diseno et_pb_portfolio_item project_category_comunicacion-corporativa project_category_diseno\" id=\"4217\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/little-caesars-diseno-grafico-2\/\" title=\"Little Caesar, Gu\u00edas de Mantenimiento\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2020\/08\/manual_mockups_folkweb_2-400x284.jpg\" alt=\"Little Caesar, Gu\u00edas de Mantenimiento\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_6 post-1991 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno project_category-ilustracion et_pb_portfolio_item project_category_creatividad project_category_diseno project_category_ilustracion\" id=\"1991\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/herboriste\/\" title=\"Herboriste\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2018\/01\/herboriste1-1-400x284.png\" alt=\"Herboriste\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_7 post-3339 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"3339\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/ceom\/\" title=\"CEOM\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2018\/01\/ceom5-400x284.png\" alt=\"CEOM\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_8 post-1977 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"1977\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/overtime-fan\/\" title=\"Overtime Fan\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2017\/08\/overtime1-400x284.png\" alt=\"Overtime Fan\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_9 post-1759 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"1759\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/lab-integral\/\" title=\"Lab Integral\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2016\/01\/labintegral_4-400x284.png\" alt=\"Lab Integral\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":210973,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[38,98,43],"project_tag":[],"class_list":["post-210971","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-comunicacion-corporativa","project_category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ternium 10K - dise\u00f1o gr\u00e1fico &amp; ilustraci\u00f3n - folkfolkfolk<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o gr\u00e1fico &amp; ilustraci\u00f3n para la portada del libro &quot;El \u00faltimo oto\u00f1o de Luc\u00eda&quot; de Gerardo Garza, descubre compartimos el proceso creativo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/ternium-10k\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ternium 10K\" \/>\n<meta property=\"og:description\" content=\"Dise\u00f1o gr\u00e1fico &amp; ilustraci\u00f3n para la portada del libro &quot;El \u00faltimo oto\u00f1o de Luc\u00eda&quot; de Gerardo Garza, descubre compartimos el proceso creativo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/ternium-10k\/\" \/>\n<meta property=\"og:site_name\" content=\"folkfolkfolk\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-09T23:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/mockup_stories-insta-ternium.jpg\" \/>\n\t<meta property=\"og:image:width\" 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