{"id":211003,"date":"2026-08-11T01:26:39","date_gmt":"2026-08-11T01:26:39","guid":{"rendered":"https:\/\/www.folkfolkfolk.com\/ag\/?post_type=project&#038;p=211003"},"modified":"2026-08-11T01:26:39","modified_gmt":"2026-08-11T01:26:39","slug":"gene-paradox","status":"publish","type":"project","link":"https:\/\/www.folkfolkfolk.com\/ag\/project\/gene-paradox\/","title":{"rendered":"Gene Paradox"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Gene Paradox<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Dise\u00f1o Gr\u00e1fico<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"video-vimeo-geneparadox\">\n  <iframe\n    src=\"https:\/\/player.vimeo.com\/video\/1217100864?autoplay=1&muted=1&loop=1&autopause=0&playsinline=1&badge=0&player_id=0&app_id=58479\"\n    frameborder=\"0\"\n    allow=\"autoplay; fullscreen; picture-in-picture\"\n    allowfullscreen\n    title=\"Geneparadox Loop\">\n  <\/iframe>\n<\/div>\n\n<style>\n.video-vimeo-geneparadox {\n  position: relative;\n  width: 100%;\n  aspect-ratio: 16 \/ 9;\n  overflow: hidden;\n  line-height: 0;\n}\n\n.video-vimeo-geneparadox iframe {\n  position: absolute;\n  inset: 0;\n  width: 100%;\n  height: 100%;\n  display: block;\n  border: 0;\n}\n\n.et_pb_code:has(.video-vimeo-geneparadox) {\n  margin-bottom: 0 !important;\n}\n<\/style><\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Proyecto<\/strong><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p data-start=\"235\" data-end=\"304\"><strong data-start=\"235\" data-end=\"304\">Una identidad renovada para impulsar la innovaci\u00f3n biotecnol\u00f3gica<\/strong><\/p>\n<p data-start=\"306\" data-end=\"527\">Gene Paradox es una plataforma digital que integra inteligencia artificial, automatizaci\u00f3n y herramientas bioinform\u00e1ticas para agilizar procesos de investigaci\u00f3n en \u00e1reas como gen\u00f3mica, prote\u00f3mica y producci\u00f3n de enzimas.<\/p>\n<p data-start=\"529\" data-end=\"847\" class=\"\">El proyecto surgi\u00f3 ante la necesidad de renovar la marca y fortalecer su presencia de cara a su entrada en el mercado de Estados Unidos. <\/p>\n<p>El reto consisti\u00f3 en desarrollar una identidad que comunicara con mayor claridad el car\u00e1cter innovador y tecnol\u00f3gico de la plataforma, sin perder su v\u00ednculo con el mundo cient\u00edfico.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\">Una identidad dise\u00f1ada para llevar <br \/>la innovaci\u00f3n biotecnol\u00f3gica hacia nuevos mercados.<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/Laptop-Mockup_geneparadox.jpg\" title=\"Laptop-Mockup_geneparadox\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/Laptop-Mockup_geneparadox.jpg 1500w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/Laptop-Mockup_geneparadox-1280x853.jpg 1280w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/Laptop-Mockup_geneparadox-980x653.jpg 980w, https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/Laptop-Mockup_geneparadox-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1500px, 100vw\" class=\"wp-image-211008\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p data-start=\"849\" data-end=\"1166\" class=\"PDq2pG_selectionAnchorContainer\">Trabajamos en el redise\u00f1o de la marca para construir una imagen m\u00e1s s\u00f3lida, contempor\u00e1nea y competitiva. La nueva identidad busca facilitar su conexi\u00f3n con investigadores, instituciones acad\u00e9micas y empresas de biotecnolog\u00eda, proyectando una plataforma accesible, confiable y preparada para crecer internacionalmente.<span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"><\/span><\/p>\n<p data-start=\"1168\" data-end=\"1605\">Esta renovaci\u00f3n permiti\u00f3 alinear la expresi\u00f3n visual de Gene Paradox con su prop\u00f3sito: hacer que la investigaci\u00f3n biotecnol\u00f3gica sea m\u00e1s eficiente, accesible y capaz de generar nuevos descubrimientos. Actualmente, la plataforma ofrece herramientas para dise\u00f1o experimental, an\u00e1lisis gen\u00f3mico y prote\u00f3mico, optimizaci\u00f3n de enzimas y b\u00fasqueda de microorganismos, entre otras soluciones.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_block_row\">\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>Servicios<\/strong><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Gene Paradox<br \/>Dise\u00f1o Gr\u00e1fico<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><strong>Te podr\u00eda interesar:<\/strong><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_filterable_portfolio_0 et_pb_filterable_portfolio et_pb_bg_layout_light et_pb_portfolio et_pb_module\" data-posts-number=\"2\"><div class=\"et_pb_portfolio_filters clearfix\"><ul class=\"clearfix\"><li class=\"et_pb_portfolio_filter et_pb_portfolio_filter_all\"><a href=\"#\" class=\"active\" data-category-slug=\"all\">Todos<\/a><\/li><li class=\"et_pb_portfolio_filter\"><a href=\"#\" data-category-slug=\"diseno\">Dise\u00f1o<\/a><\/li><\/ul><\/div><div class=\"et_pb_portfolio_items_wrapper no_pagination clearfix\"><div class=\"et_pb_portfolio_items et_pb_posts et_grid_module\"><div class=\"et_pb_filterable_portfolio_item_0_0 post-211003 project type-project status-publish has-post-thumbnail hentry project_category-branding project_category-comunicacion-corporativa project_category-diseno et_pb_portfolio_item project_category_branding project_category_comunicacion-corporativa project_category_diseno\" id=\"211003\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/gene-paradox\/\" title=\"Gene Paradox\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/tarjeta_gp_4-400x284.jpg\" alt=\"Gene Paradox\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_1 post-210971 project type-project status-publish has-post-thumbnail hentry project_category-branding project_category-comunicacion-corporativa project_category-diseno et_pb_portfolio_item project_category_branding project_category_comunicacion-corporativa project_category_diseno\" id=\"210971\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/ternium-10k\/\" title=\"Ternium 10K\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2026\/08\/mockup_stories-insta-ternium-400x284.jpg\" alt=\"Ternium 10K\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_2 post-210825 project type-project status-publish has-post-thumbnail hentry project_category-diseno project_category-ilustracion et_pb_portfolio_item project_category_diseno project_category_ilustracion\" id=\"210825\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/cemex-adivina-quien\/\" title=\"Cemex: \u00bfAdivina Qui\u00e9n?\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2024\/04\/cemex_adivinaquien_portada-400x284.jpg\" alt=\"Cemex: \u00bfAdivina Qui\u00e9n?\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_3 post-5446 project type-project status-publish has-post-thumbnail hentry project_category-diseno project_category-ilustracion et_pb_portfolio_item project_category_diseno project_category_ilustracion\" id=\"5446\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/libro_lucia\/\" title=\"El \u00faltimo oto\u00f1o de Luc\u00eda\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2023\/04\/portada_lucia1-400x284.jpg\" alt=\"El \u00faltimo oto\u00f1o de Luc\u00eda\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_4 post-5160 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"5160\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/xis_marcasrepresentadas\/\" title=\"Laboratorio 3D, XIS\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2021\/06\/portadalaboratorio_xis-400x284.jpg\" alt=\"Laboratorio 3D, XIS\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_5 post-5135 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"5135\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/mh_consultores\/\" title=\"MH Consultores\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2021\/06\/mh_consultores_portada-400x284.jpg\" alt=\"MH Consultores\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_6 post-4217 project type-project status-publish has-post-thumbnail hentry project_category-comunicacion-corporativa project_category-diseno et_pb_portfolio_item project_category_comunicacion-corporativa project_category_diseno\" id=\"4217\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/little-caesars-diseno-grafico-2\/\" title=\"Little Caesar, Gu\u00edas de Mantenimiento\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2020\/08\/manual_mockups_folkweb_2-400x284.jpg\" alt=\"Little Caesar, Gu\u00edas de Mantenimiento\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_7 post-1991 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno project_category-ilustracion et_pb_portfolio_item project_category_creatividad project_category_diseno project_category_ilustracion\" id=\"1991\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/herboriste\/\" title=\"Herboriste\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2018\/01\/herboriste1-1-400x284.png\" alt=\"Herboriste\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_8 post-3339 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"3339\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/ceom\/\" title=\"CEOM\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2018\/01\/ceom5-400x284.png\" alt=\"CEOM\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_9 post-1977 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"1977\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/overtime-fan\/\" title=\"Overtime Fan\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2017\/08\/overtime1-400x284.png\" alt=\"Overtime Fan\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><div class=\"et_pb_filterable_portfolio_item_0_10 post-1759 project type-project status-publish has-post-thumbnail hentry project_category-creatividad project_category-diseno et_pb_portfolio_item project_category_creatividad project_category_diseno\" id=\"1759\"><a href=\"https:\/\/www.folkfolkfolk.com\/ag\/project\/lab-integral\/\" title=\"Lab Integral\"><span class=\"et_portfolio_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.folkfolkfolk.com\/ag\/wp-content\/uploads\/2016\/01\/labintegral_4-400x284.png\" alt=\"Lab Integral\" width=\"400\" height=\"284\" \/><span class=\"et_overlay\" data-icon-tablet=\"\" data-icon-phone=\"\" data-icon-sticky=\"\"><\/span><\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":211007,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[38,98,43],"project_tag":[],"class_list":["post-211003","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-comunicacion-corporativa","project_category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gene Paradox - dise\u00f1o gr\u00e1fico &amp; ilustraci\u00f3n - folkfolkfolk<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o gr\u00e1fico &amp; ilustraci\u00f3n para la portada del libro &quot;El \u00faltimo oto\u00f1o de Luc\u00eda&quot; de Gerardo Garza, descubre compartimos el proceso creativo.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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